Marketing Manager for Franchise Development
Company: Buzz Franchise Brands
Location: Virginia Beach
Posted on: February 17, 2026
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Job Description:
Job Description Job Description Benefits: 401(k) 401(k) matching
Bonus based on performance Competitive salary Dental insurance
Employee discounts Free food & snacks Health insurance Opportunity
for advancement Paid time off Parental leave Vision insurance
Wellness resources Marketing Manager, Franchise Development Buzz
Franchise Brands Buzz Franchise Brands is a fast-growing,
multi-brand franchise company headquartered in Virginia Beach, VA.
Our portfolio includes British Swim School, Pool Scouts, Home Clean
Heroes, and Wonderly Lights. We are looking for a creative, driven,
and strategic Franchise Development Marketing Manager to elevate
our brand stories, strengthen our franchise development pipeline,
and attract high-quality prospective franchisees across all BFB
brands. This is a new role and a key addition to our team. The
ideal candidate is someone who thrives in a collaborative
environment, is self-motivated in day-to-day execution, and brings
fresh ideas to the table - balancing both creativity and analytics
to make a meaningful impact. This is an in-person role, reporting
to the Chief Marketing Officer. Key Responsibilities Create and
oversee franchise development marketing content calendar;
collaborate with brand marketing teams, designers and videographers
to bring stories to life. Develop compelling content for social,
email, blog/websites, PR, broker communications, and sales
collateral. Audit and refine franchise development email and
nurture content within our CRM, recommending improvements that
drive engagement and pipeline progression. Develop and optimize
content, user experience, and SEO alignment across franchise
development websites in partnership with brand marketing team,
digital teams, and external agencies. Create and maintain
broker-focused materials and ensure accurate, competitive
representation on broker portals and at development events. Partner
with brand marketing teams and PR agencies to pitch franchisee
stories, brand milestones, and expansion news that support
franchise recruitment. Work closely with brand marketing directors,
franchise development leaders, and creative teams to align
messaging and support shared strategic goals. Track content
performance, lead funnel metrics, and competitive trends to inform
ongoing enhancements to franchise development marketing. Report on
campaign performance to key stakeholders across the organization.
Required Qualifications Bachelors Degree; Marketing,
Communications, Business, or related field. Minimum 4 years of
marketing experience; B2B, franchise, multi-location, or agency
experience preferred. Strong writing and content development
skills. Working knowledge of SEO, paid media, landing page
optimization, and digital lead generation best practices.
Experience with CRM and email automation platforms. Ability to work
on-site daily in Virginia Beach, VA.
Keywords: Buzz Franchise Brands, Virginia Beach , Marketing Manager for Franchise Development, PR / Public Relations , Virginia Beach, Virginia
