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Head of SEO

Company: Groundworks
Location: Virginia Beach
Posted on: July 31, 2022

Job Description:

Groundworks is seeking an industry expert to lead the Search Engine Optimization team. As Groundworks's Head of SEO, you will drive lead generation, brand awareness, and organic ranking improvements via organic client acquisition tactics for 15+ digital properties under the Groundworks umbrella. Leveraging contemporary strategies in search engine marketing and growth-hacking techniques, the candidate will lead the efforts to optimize the Groundworks websites, profiles, content, and linking structures to help achieve department and company goals.The Head of SEO will be responsible for managing SEO activities such as technical strategy, content strategy and outreach efforts to increase organic search rankings and drive search traffic from Google, Bing, Yahoo, and other search engines. Reporting to the Director of SEO & Data Enablement, the Head of SEO will spearhead organic growth as part of a broader marketing team.Head of SEO Responsibilities Include:

  • Divise an organic strategy for each brands' growth.
  • Experience of working in a scaled, omnichannel environment. An entrepreneurial mindset, with the ability to develop strong relationships, across multiple different geographical markets.
  • Communicate and illustrate concepts and plans to the team and other channel leaders.
  • Prioritize projects based off risk and return.
  • Oversee the end to end delivery of campaigns/products, which support a mixture of wider-company initiatives, customer engagement and ultimately optimizing organic rankings.
  • Establish a data-driven approach to development and communication.
  • Push the brand messaging further.
  • Execute and improve all organic search tactics and rankings for Google, Bing, Yahoo, etc.
  • Work with the developers to ensure the website conforms to usability and mobility standards.
  • Perform site audits and work with the development team ensure back end functionality meets expectations.
  • Execute outreach and link profile management activities, including opening accounts, outreach, relationship building, etc.
  • Research and analyze the competition and competitor websites.
  • Passionate about technology and creative in how we can use it to solve content marketing problems. Work with content and marketing teams to drive SEO.Requirements:
    • Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields
    • Must have at least 7 years of experience in digital marketing and SEO
    • Excellent understanding of contemporary digital marketing principles, strategies, and best practices
    • Synergized understanding of other forms of digital marketing including content marketing, PPC, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.
    • Proven experience implementing SEO campaigns
    • Solid understanding of performance marketing, conversion, and organic customer acquisition
    • Prior experience in content marketing, content growth, and SEO
    • Working knowledge of search engine optimization practices
    • Outstanding ability to think creatively, strategically, and identify and resolve problems
    • Excellent verbal and written communication skills
    • Ability to work within a team and independently
    • Strong organizational, time management, and analytical skills
    • In-depth experience with website analytics tools Including Google Analytics, SEMrush, etc.
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Familiarity with content management systems (e.g, Wordpress, Vignette)

Keywords: Groundworks, Virginia Beach , Head of SEO, Other , Virginia Beach, Virginia

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