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Marketing Manager - Blackhawk / Eagle / Uncle Mike's

Company: Vista Outdoors
Location: Virginia Beach
Posted on: June 8, 2021

Job Description:

Join our talented team. Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.

Responsibilities and Qualifications

Our Virginia Beach facility is seeking a Marketing Manager to add to our team. The Marketing Manager is expected to contribute a great deal to the effectiveness of the company. They will identify products and markets, suggest sales strategies and approaches, and measure the results of all of the efforts. Responsible for coordinating efforts and timelines of the marketing department and staff.


  • Working alongside the Marketing Director to Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Manage the job status report keeping the team on track with deadlines etc.
  • Other duties as assigned.


  • Bachelor's Degree in Related Field or Equivalent Work Experience
  • 3-5 Years in Firearms/Military Products/Tactical Industry (or ability to draw connection to why your specific industry experience is helpful to our brands)
  • 5+ Years of General Marketing Experience to Prove Thorough Understanding of Department Operations
  • 2+ Years of Dedicated Brand Building Experience with Demonstrable Results in Revenue, Social Media Reach, Brand Growth, or Similar Metric

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Keywords: Vista Outdoors, Virginia Beach , Marketing Manager - Blackhawk / Eagle / Uncle Mike's, Other , Virginia Beach, Virginia

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