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Marketing Lead

Company: World Fuel Services Corporation
Location: Virginia Beach
Posted on: June 8, 2021

Job Description:

At World Fuel Services, our employees are the key to our global success.We are industry leaders due to the innumerable talents of our approximately 5000- strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.

When you click 'Apply', you will need to click on 'Create Account'. By creating an account, you will be able to view your applications and their statuses. Your password must contain 1 upper case letter, 1 number, and 1 special character.

World Fuel Services, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Marketing Lead - Can be located anywhere in the US!


The position reports to a Sr Marketing Manager, supporting our World Kinect business globally, working either in one of our regional offices (US: Miami, Kansas City, Houston, Tacoma, Virginia Beach) or remotely.

The Marketing Manager will take responsibility for all marketing output and activity within our Global Account and Fuel business segments.

At World Kinect Energy Services, our marketing activity has a sharp commercial edge - we're focussed on driving organic growth through generating new business, retaining profitable customers and cross-selling to exiting accounts.

We're seeking a talented and experienced generalist, strategic marketer, who's comfortable working both upper- and mid-funnel: not only to generate and qualify leads through marketing campaigns and initiatives, but also working closely with sales colleagues to manage these opportunities through to close, measuring returns at every stage.

You'll be numerate and commercially aware, ideally with experience in working within an international business. You'll also be an advocate of the solution selling methodology, and able to understand and articulate how our product and service offering solves key customer pain points.

Based in the U.S. or UK, and working within our Global Land Marketing Team, the role will be directed by two Senior Marketing Managers but will work cross-functionally across our matrixed teams, with dotted lines to relevant commercial sales leads.

Key responsibilities

Strategy and planning

  • Work with key commercial sales leads and our global marketing team to define, develop and execute our annual marketing plan, to feed our business priorities and our organic growth plans.

Campaign execution and management

  • Working with internal marketing operations team, lead and manage the delivery of targeted cross-channel campaigns to help us generate new business, increase retention of profitable existing customers, and cross-sell key products and services to existing accounts.
  • Help define, create, execute and revise a programme of targeted always-on digital campaigns, designed to create stickiness, inform and educate our customer-base, and warm-up leads.

Customer Experience and Brand management

  • Input into brand positioning and act as a brand champion - helping to continually improve and refine our brand at key customer touchpoints
  • Actively represent the customer, helping to assess and understand key pain points and how we can help them, as well as support the implementation of our Branded Customer Experience vision and plan

Customer and Market insight

  • Work with our internal analytics teams to design and evolve actionable customer segmentations, supporting a robust, business-wide understanding of who our customers are, what we mean to them, what they mean to us, and how to better serve them.
  • Stay current with trends in-and-around our key lines of business and market segments.

Skills and Experience


  • At least 7+ years of marketing experience gained in a previous marketing role or roles
  • Bachelor's degree in Marketing, or a relevant business discipline
  • Good commercial acumen. Numerate, and able to manage budgets and forecasts to appraise ROI
  • Excellent communication skills, with a high standard of English. Able to write proficiently and accurately, and present clearly
  • A proven ability to build cross-functional relationships. Experience working in a Matrix environment strongly preferred
  • Demonstrated track record of:
  • A robust understanding of the customer buying process
  • Understanding of C&I market verticals including external and internal drivers affecting the market.
  • Campaign planning, development, execution and measurement, to achieve tangible and quantifiable commercial outcomes
  • Having generated, managed, tracked and effectively handed over MQLs, and of having worked down the funnel to help these leads close.
  • A deep understanding of and experience in a variety of different marketing channels: print, digital, content marketing, direct mail, events, affiliate marketing
  • Being able to articulate, craft and tailor messages to suit differing audiences
  • Leading design and delivery of prospect and customer engagement materials and messaging
  • Fully conversant with Microsoft Office, particularly with Outlook, Word, Excel & PowerPoint.
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity.
  • Ability to develop and maintain positive and consultative relationships with internal sales partners.
  • Upholding brand standards while creating effective, dynamic and well-thought-out external presentations.
  • Familiarity with basic design principles, content writing and editing. Experience with Adobe Creative Cloud (PhotoShop, InDesign and Premiere) a plus. Knowledge of Ceros a plus.


  • Language skills (any one of Spanish/Portuguese/French/German/Japanese preferred)
  • Experience with Salesforce CRM
  • Experience with Eloqua email marketing platform
  • Proficiency with online marketing and social media strategy
  • Experience executing digital PPC campaigns. Google Ad certification preferred.
  • Experience at working in an international role highly preferred.
  • IND123

Keywords: World Fuel Services Corporation, Virginia Beach , Marketing Lead, Other , Virginia Beach, Virginia

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