Website Content Analyst
Company: La-Z-Boy, Inc.
Location: Virginia Beach
Posted on: May 3, 2021
The Website Content Analyst drives the usage of web analytics to
help optimize the overall digital customer experience. This
individual will implement best practices to provide standard
reporting on key KPIs and initiate reporting across all digital
media, evaluate website performance and maximize effectiveness of
merchandising. The Website Content Specialist will analyze site
content, product performance and recommend adjustments to enhance
the user experience and sales performance.
KEY RESPONSIBILITIES (other duties as assigned):
- Deliver's continuous enhancements impacting user experience by
analyzing results of web-based traffic to identify, troubleshoot,
and implement improvements to fix gaps in design and user behavior.
Analyze the success of the enhancements made to the website to
ensure the desired objectives were met.
- Develops, stabilizes, simplifies web analytics dashboards and
reporting in order to impact content, marketing, and merchandising
- Produce daily/weekly/monthly assessment of ecommerce demand
(i.e., traffic, purchases, conversion) and user experience (i.e.,
funnel analysis, bounce rate, etc.).
- Develops and implements enhancements to user experience and
ensure that news of improvements and changes is disseminated in a
timely manner. Analyzing multiple channels of data to create
valuable enhancements, some of these will included, reports,
soliciting feedback from Merchandising, Retail Stores, and the
- Creates partnerships with key internal partners and external
3rd party analytics resources. Constantly improves existing
reporting templates and improves ad hoc request process - to build
transparency and clear expectations around expectations and
- Analyzes customer inquiries (Onsight Search) and subsequent
behaviors with navigation to ensure seamless experience. Identify
patterns and repetitive journeys or pathing that result in customer
struggle on-line, unnecessary call generation or incompleteness of
intended task. Based on analysis, implement on-site search logic
changes and improvements to on-line features/functionalities
SCOPE & IMPACT:
This role directly contributes to the success of the digital
customer experience through successful analysis, recommendation of
enhancements to impact a global experience driving a $20 mil +
- Bachelor's degree in Marketing, Communications, or related
field with 2-4 years of relevant experience, or equivalent.
- 2-4 years digital or retail analysis and reporting
- Experience with Adobe Digital Marketing Suite, Tag Management
and Ad-Hoc Analysis and Google analytics.
- Experience with web analytics methodologies such as
experimentation and testing, competitive analysis, surveys and
- Up to 5% travel.
PREFERRED REQUIREMENTS: None
SUPERVISORY RESPONSIBILITIES: None
PHYSICAL DEMANDS/WORK ENVIRONMENT:
Office environment/no specific or unusual physical environmental
Lead the Team
Impact and Influence
Coach and Develop
At La-Z-Boy, we are committed to fostering an environment in
which all employees feel valued, included, and empowered to do
their best work and bring great ideas to the table. We understand
that our employees' diverse backgrounds, experiences, perspectives,
and viewpoints add value to our ability to create and deliver the
best possible service, quality products, and is of upmost
importance as we work together to Build Something Amazing.
OTHER DUTIES: Please note this job description is not designed
to cover or contain a comprehensive listing of activities, duties
or responsibilities that are required of the incumbent for this
job. Duties, responsibilities, and activities may change at any
time with or without notice.
Keywords: La-Z-Boy, Inc., Virginia Beach , Website Content Analyst, Other , Virginia Beach, Virginia
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