Director - Unsecured Products

Company: Chartway Federal Credit Union
Location: Virginia Beach
Posted on: May 3, 2025

Job Description:

Job Title: Director - Unsecured ProductsJob Type: Full-timeLocation: Virginia Beach, VirginiaAll of us at Chartway stand united in our strong culture of listening and learning. We treat people with respect, integrity, and kindness, and are committed to continuously developing a diverse and inclusive workplace where team members are empowered to be their authentic selves. All backgrounds, viewpoints, and life experiences are welcome, knowing this commitment strengthens our credit union family and communities.The Director of Unsecured Products is a strategic leader responsible for driving the vision, development, and execution of the unsecured lending portfolio, including credit cards, personal loans, and lines of credit. This executive role requires a deep understanding of the financial services industry, market trends, and member needs to create innovative, competitive, and profitable lending products. The Director will shape long-term product strategies, enhance operational efficiencies, and collaborate with cross-functional teams to achieve business objectives. The ideal candidate is a visionary with strong leadership skills, financial acumen, and the ability to balance risk, growth, and member satisfaction.Responsible and Accountable for:Market and Competitive Analysis

• Lead comprehensive market research and competitive analysis to identify trends, opportunities, and risks.
• Establish a strategic framework that positions the credit union as an industry leader in unsecured lending.
• Develop innovative strategies to differentiate product offerings and drive sustainable growth.Strategic Product Leadership and Roadmap Development
  • Define and execute a multi-year product roadmap that aligns with the credit union's strategic objectives.
  • Develop a portfolio vision that enhances market competitiveness and aligns with member needs.
  • Set product priorities based on business impact, financial viability, and competitive positioning.
  • Influence senior leadership and board members on product strategies and growth initiatives.Product Development & Innovation
    • Oversee the design, development, and launch of new products and enhancements, ensuring alignment with member expectations and business goals.
    • Partner with technology and digital teams to implement cutting-edge solutions that drive efficiency and member engagement.
    • Champion innovation by identifying and integrating emerging trends, technologies, and partnerships.Pricing and Profitability Strategy
      • Develop advanced pricing models that optimize revenue, profitability, and member value.
      • Implement data-driven pricing strategies, leveraging analytics to maximize financial performance.
      • Monitor market dynamics and adjust pricing structures to maintain competitiveness.Channel and Distribution Strategy
        • Develop and execute a multi-channel strategy, optimizing digital, branch, and partner distribution models.
        • Strengthen partnerships, third-party platforms, and alternative lending channels.
        • Lead the expansion of unsecured products into new markets and member segments.Member Experience and Engagement Optimization
          • Ensure best-in-class member experience through seamless application, servicing, and repayment journeys.
          • Utilize data analytics and AI to enhance personalized product offerings and engagement.
          • Partner with member service teams to establish proactive feedback loops for continuous improvement.Risk, Compliance, and Governance
            • Drive a risk-balanced approach to product development, ensuring compliance with regulatory requirements.
            • Implement risk management frameworks that enhance credit quality while fostering responsible growth.
            • Work closely with compliance and legal teams to navigate industry regulations and mitigate potential risks.Financial Performance & Portfolio Management
              • Own the P&L for the unsecured lending portfolio, ensuring profitability and sustainable growth.
              • Develop key performance indicators (KPIs) to measure success and continuously refine product strategies.
              • Utilize predictive analytics to assess risk-adjusted returns and optimize portfolio performance.Executive Leadership and Cross-Functional Collaboration
                • Partner with senior leadership to shape enterprise-wide lending strategies.
                • Foster collaboration across departments, including technology, marketing, risk, and operations.
                • Present product insights and performance updates to executive leadership and the board.Organization Leadership and Team Development
                  • Build and lead a high-performing team, fostering a culture of innovation, accountability, and excellence.
                  • Mentor and develop direct reports, ensuring professional growth and succession planning.
                  • Champion diversity, equity, and inclusion in team leadership and decision-making.Knowledge, Skills, and Abilities:
                    • Strategic Product Management: Ability to develop and execute a strategic product roadmap that aligns with organizational goals and market needs.
                    • Market Analysis: Strong understanding of market research, competitive analysis, and member needs identification to inform product development.
                    • Financial Acumen: Knowledge of product P&L management, pricing strategy, and profitability analysis.
                    • Project Management: Skilled in leading cross-functional teams and managing multiple projects with competing deadlines.
                    • Member-Centric Design: Expertise in developing member-centric products with a strong focus on the member journey and experience.
                    • Analytical Skills: Proficient in data-driven decision-making, utilizing metrics to assess product performance and guide improvements.
                    • Communication and Collaboration: Excellent communication skills for aligning internal stakeholders, as well as collaborating with technology, marketing, and sales teams.
                    • Risk Management: Ability to assess and mitigate risks in product development and go-to-market strategies.
                    • Innovation and Adaptability: Demonstrates creativity and a willingness to adapt product strategies based on market trends and member feedback.
                    • Leadership and Mentoring: Proven ability to lead, inspire, and mentor a diverse team, fostering a collaborative, growth-oriented environment. Skilled in providing constructive feedback, developing team strengths, and promoting professional development.Education and Experience:
                      • Education: Bachelor's degree in Business, Marketing, Product Management, or a related field; an MBA or advanced degree is a plus.
                      • People Leadership Experience: Experience leading a team, with demonstrated success in coaching, mentoring, and developing talent within the product function.
                      • Experience: Proven product management experience, ideally within a consumer-facing or technology-driven industry. Proven track record of leading cross-functional teams and driving product initiatives from concept to launch. Familiarity with product development methodologies and tools used in product management.Chartway offers a competitive salary and a comprehensive benefits package. Candidates must have a good credit history for consideration. Salary requirements must be included and resumes must be accompanied by a Chartway Employment Application for consideration.Chartway Federal Credit Union is an EOE/M/F/Disability/Vet Employer.
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Keywords: Chartway Federal Credit Union, Virginia Beach , Director - Unsecured Products, Executive , Virginia Beach, Virginia