Director of Ecommerce

Company: Born Primitive, LLC
Location: Virginia Beach
Posted on: May 3, 2025

Job Description:

Are you ready to build a career that's not just a job but a meaningful journey? At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally.Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom. We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.Overview:Born Primitive is seeking a growth-minded Ecommerce Director eager to build and implement a competitive ecommerce strategy within a D2C brand. As the Ecommerce Director, you will be responsible for developing and executing strategies to optimize Born Primitive's online footprint, drive sales growth, increase site traffic, and optimize customer experience across desktop, mobile and app sales channels. This role requires a deep and thorough knowledge of ecommerce best practices, ability to execute at a high level and collaborate cross-functionally in a fast-paced environment and stay abreast of industry insights and trends.Key Responsibilities:

• Manage developer, merchandizer, designers and freelancers to optimize and maintain company's ecommerce channels spanning global markets
• Develop comprehensive ecommerce strategy to achieve company KPI's and direct execution across cross-functional teams
• Create and cascade SEO strategy to developers and copywriters to optimize organic footprint and customer acquisition
• Oversee the development and maintenance of ecommerce site
• Optimize user experience to increase conversion rate on desktop, mobile and app
• Collaborate cross-functionally with Product, Marketing, Retail and Supply/Logistics team to establish cohesion and execute multi-channel efforts
• Enhance user experience to drive higher AOV, LTV, and CVR
• Analyze sales performance and implement strategies to drive revenue growth
• Track KPI's and make data-based recommendations to senior leadership on a monthly basisDesired Skills:
  • Comprehensive knowledge of SEO/SEM
  • Understanding of CSS, HTML, and Java Script
  • Proficiency in UX/UI design
  • Experience and proficiency with using Google Analytics and interpreting data
  • Experience with various merchandizing and personalization tools (Nosto specifically)
  • Experience in desktop, mobile, and app optimizationRequired Minimum Qualifications/Job Knowledge:
    • Bachelor's degree in Business, Ecommerce or Related Field
    • 6+ years of experience in Ecommerce, specifically D2C
    • 5+ years of experience managing a team
    • Demonstrated success in driving revenue growth and hitting objectives
    • Experience managing multiple large ecommerce sites and proficiency with CMS platforms
    • Comprehensive grasp of system design, merchandizing and user experience
    • Demonstrated success in utilizing data and consumer behavior insights to drive growth
    • Start-up experience (Preferred)Physical Requirements:This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs., and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs., work in extreme conditions (heat/cold), and/or travel on a voluntary basis.How You Will Be Rewarded:
      • Generous Paid Time Off, including Christmas Eve through New Year's Day Off
      • Paid Sick Time
      • Benefits - Medical, Dental, Vision, including Company Paid Life Insurance
      • Supplemental/Voluntary Insurance Plans through Aflac
      • 401(k) Plan with Company Matching
      • Clothing Stipend
      • Born Primitive Free Gym MembershipBorn Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.The pay range for this role is:100,000 - 110,000 USD per year (Virginia Beach)
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