Sr. Brand Manager
Location: Virginia Beach
Posted on: May 27, 2023
Here at Groundworks our mission is to go above and beyond in all that we do. Our mission is "to protect, repair, and improve our customers' greatest asset - their home." We are building the nation's leading foundation services company." Groundworks is comprised of great brands throughout the country including Complete Basement Systems, Florida Foundation Authority, Foundation Recovery Systems, Foundation Repair of Western Colorado, Indiana Foundation Service, Innovative Basement Authority, JES Foundation Repair, Mount Valley Foundation Services, Ohio Basement Authority, Ohio Basement Systems, Tar Heel Basement Systems, AFS Foundation & Waterproofing Specialist, Foundation Systems of Michigan, Aquaguard Foundation Solutions, and DryPro Foundation & Crawlspace Specialists.
Do you want to be part of driving the nation's leading Home Services brands to new heights? Do you have an equal thirst for over-delivering business targets and driving with creative excellence? If so, we are seeking a Senior Brand Manager to lead the strategic agenda for our Groundworks portfolio of Home Services brands.
We're proud of how far we've come, but we aren't slowing down. That means understanding the motivations and behaviors of homeowners who are in an immediate need for our services. It also means we need a strong brand leader who is equally book and street savvy. A leader willing to drive our brand strategy, push creative to new heights and maintain a strong business field, while at the same time embracing our team culture. This is someone who has excellent instincts for marketing and an equal sense of urgency to get the job done.
As marketers at Groundworks, we thirst for greatness, and are proud to lead the future of some of the nation's most trusted and admired brands - brands built by entrepreneurs and innovators whose values we honor and sustain. We intend to continue the standards they set and look to grow even stronger. We challenge and support each other to be the best, setting high standards and celebrating our success when we exceed them.
Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own - because you want your legacy to be worthy of that of our founders? If so, the role of Senior Brand Manager at Groundworks may be for you.
What We Offer:
Manage the Groundworks portfolio to exceed business goals, creating breakthrough lead-generation marketing campaigns while helping our new and ever-expanding portfolio to reach its full potential.
Summary Of Responsibilities
Lead strategy planning and brand marketing plans, develop a category view of Home Services in a way that advances Groundworks participation in this dynamic and evolving category. Champion the Groundworks long-term brand strategy and marketing business plans based on consumer, customer, and category insights, work within a cross-functional team to deliver best-in-class integrated, lead gen marketing plans, and driving exceptional growth drivers and activities from media to trade to experiential, being passionate and advocating for the success of this portfolio, both internally as well as commercially.
Managing the forecasting process. Being performance obsessed, understanding the nuances of each local brand to intervene and adapt plans quickly if needed. Understanding how to relevantly connect the brands in their region and with their consumers. Partner effectively with Performance Marketing, Creative, and cross-functional internal and external partners.
Key Functional & Leadership Capabilities:
Be the portfolio's #1 cheerleader, driving excitement and energy to support the brands. Always explore and create new possibilities and get excited about testing-and-learning different models and approaches on these brands. Be inspired and inspiring about what we do - understanding consumers and building these brands for the future. Maintain positive outlook amidst challenges and effectively problem-solve and make decisions. Be performance motivated. Thrives in a close-knit, team-oriented environment.
Have a vision for this portfolio, understanding what its role is and where it can go within the category. Have experience with shaping brand architecture and portfolio management. Previous experience developing brand strategy and MBP (Marketing Business Plans). Ability to clearly define a brand's role, positioning, purpose, and consumer target.
Thorough understanding of all Groundworks data inputs, demonstrating an ability to triangulate that into simple, clear, and effective actions. Ability to manage multiple projects effectively, prioritize and drive to action. Experience leading the analysis of business results, highlighting clear implications and recommendations
Experience in developing effective creative communications and programs (ATL + BTL) across brand platforms. Demonstrate consumer insight and achieve creative excellence and effective marketing programs
Experience managing media budgets; always curious about finding new ways to connect with consumers and drive high return on investment.
Minimum Experience/Educational Requirements
Groundworks is the nation's fastest-growing foundation repair company and a recognized leader in our field. We win every day by being the best at being better. We seek only the most hard-working and dedicated people to join our team. If you are a leader, seek to grow every day both personally and professionally, and are humble, hungry and ready to grind, you are a perfect candidate for our position. Contact our recruiter now and let's start a conversation about your future with our team.
All your information will be kept confidential according to EEO guidelines.
Keywords: Groundworks, Virginia Beach , Sr. Brand Manager, Executive , Virginia Beach, Virginia
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