Director, Demand Generation and Campaigns (Remote)
Company: Cengage Group
Location: Virginia Beach
Posted on: March 9, 2023
|
|
Job Description:
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping
students around the world discover the power and joy of learning.
We are bonded by our shared purpose - driving innovation that helps
millions of learners improve their lives and achieve their dreams
through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that
creating an inclusive and diverse workplace is absolutely essential
to the success of our company and our learners, as well as our
individual well-being. We recognize the value of diverse
perspectives in everything we do, and strive to ensure employees of
all levels and backgrounds feel empowered to voice their ideas and
bring their authentic selves to work. We achieve these priorities
through inclusive programs, benefits, and initiatives that are
integrated into the fabric of how we work every day. To learn more,
please see
https://www.cengagegroup.com/about/inclusion-and-diversity/ .
What you'll do here:
The Director, Demand Generation and Campaigns will direct a team
responsible for crafting and implementing demand generation
strategies across channels and geographies. With an understanding
of Infosec's identified target audiences and ICPs, the customer
will be considered at the heart of the marketing experience.
Responsibilities include measurably growing awareness and demand,
cultivating and driving pipeline leads, delivering revenue growth,
and, ultimately, more marketing-attributable success!
Creativity and continuous innovation are needed to develop new
strategies and optimize for the best results. Orchestration of
campaigns requires the ability to lead multiple projects and
people, both internally and externally. Your bias for action and
excellence is motivated by your passion for developing an elite
marketing team.
Own the demand generation and inbound and outbound campaign
strategy, aligned with company goals and key brand initiatives,
market segments, and audiences.
Work with the broader marketing team, and collaborators, to
coordinate the development and execution of integrated
campaigns.
Lead a team of marketing managers to ensure all campaign and
employee development activities are on track.
Analyze campaign performance and partner with critical team members
and adjust for the best results.
Conduct regular meetings with company leadership to report the
status of all marketing-related campaigns and how they perform in
relation to overall company goals.
Skills you will need here:
Ability to lead, mentor and develop people
Excellent communication skills
Collaborative with a willingness to do more together
Project management proficiency
Technical competence, especially in marketing and sales
technologies
Strong understanding of marketing analytics and levers to optimize
campaigns
Strategic and innovative approach with a focus on setting the bar
higher
Open to continuous learning and embracing the unknown
Requirements:
Proven experience (8+ years) in marketing with a strong background
in senior marketing and campaign and performance marketing roles
specific to B2B, channel marketing, and account-based marketing is
a plus.
A minimum of 5 years of people leader experience.
BA/BS degree. A Master's degree is a plus, though not required.
Refined communication, project management, leadership and
analytical skills.
Experience working cross-functionally with performance and digital
marketing, brand and content marketing, product marketing, revenue
operations and sales teams.
Effective management of strategic partners and agencies.
Proficiency and a strong solid foundation in marketing
technologies.
Infosec, a Cengage Group company, believes knowledge is power when
fighting cybercrime. We help IT and security professionals advance
their careers with skills development and certifications while
empowering all employees with security awareness and privacy
training to stay cyber safe at work and home. It's our mission to
equip all organizations and individuals with the know-how and
confidence to outsmart cybercrime. We've been named to Madison's
Top Workplaces and Chicago's Best Places to Work, and pride
ourselves on our employee culture.
Cengage Group is proud to be an Equal Employment Opportunity and
Affirmative Action employer. We do not discriminate based upon
race, color, religion, gender, gender identity or expression,
sexual orientation, national origin, genetics, disability, age,
veteran status, marital status, parental status, cultural
background, organizational level, work styles, tenure and life
experiences. Or for any other reason. You may view Cengage's
EEO/Affirmative Action Policy signed by CEO Michael Hansen
(https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017)
and Equal Employment Opportunity is the Law notice
(http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf)
by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations
for qualified individuals with disabilities in our job application
procedures. If you need assistance or an accommodation due to a
disability, you may contact us at accommodations.ta@cengage.com or
you may call us at +1 (617) 289-7917.
If you are a CA State, CO State, NY State, WA State, or Jersey
City, NJ resident, please email jobpostinginquiries@cengage.com to
receive compensation information for this role. Be sure to include
this posting's job ID in the subject line of the email to help
ensure a timely response.
About Cengage Group
Cengage Group, a global education technology company serving
millions of learners, provides affordable, quality digital products
and services that equip students with the skills and competencies
needed to be job ready. For more than 100 years, we have enabled
the power and joy of learning with trusted, engaging content, and
now, integrated digital platforms. We serve the higher education,
workforce skills, secondary education, English language teaching
and research markets worldwide. Through our scalable technology,
including MindTap and Cengage Unlimited, we support all learners
who seek to improve their lives and achieve their dreams through
education.
Cengage Group , a global education technology company serving
millions of learners, provides affordable, quality digital products
and services that equip students with the skills and competencies
needed to be job ready. For more than 100 years, we have enabled
the power and joy of learning with trusted, engaging content, and
now, integrated digital platforms.
We serve the higher education, workforce skills, secondary
education, English language teaching and research markets
worldwide. Through our scalable technology, including MindTap and
Cengage Unlimited, we support all learners who seek to improve
their lives and achieve their dreams through education.
Keywords: Cengage Group, Virginia Beach , Director, Demand Generation and Campaigns (Remote), Executive , Virginia Beach, Virginia
Click
here to apply!
|