Director, Demand Generation and Campaigns (Remote)
Company: Cengage Group
Location: Virginia Beach
Posted on: March 9, 2023
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
What you'll do here:
The Director, Demand Generation and Campaigns will direct a team responsible for crafting and implementing demand generation strategies across channels and geographies. With an understanding of Infosec's identified target audiences and ICPs, the customer will be considered at the heart of the marketing experience. Responsibilities include measurably growing awareness and demand, cultivating and driving pipeline leads, delivering revenue growth, and, ultimately, more marketing-attributable success!
Creativity and continuous innovation are needed to develop new strategies and optimize for the best results. Orchestration of campaigns requires the ability to lead multiple projects and people, both internally and externally. Your bias for action and excellence is motivated by your passion for developing an elite marketing team.
Own the demand generation and inbound and outbound campaign strategy, aligned with company goals and key brand initiatives, market segments, and audiences.
Work with the broader marketing team, and collaborators, to coordinate the development and execution of integrated campaigns.
Lead a team of marketing managers to ensure all campaign and employee development activities are on track.
Analyze campaign performance and partner with critical team members and adjust for the best results.
Conduct regular meetings with company leadership to report the status of all marketing-related campaigns and how they perform in relation to overall company goals.
Skills you will need here:
Ability to lead, mentor and develop people
Excellent communication skills
Collaborative with a willingness to do more together
Project management proficiency
Technical competence, especially in marketing and sales technologies
Strong understanding of marketing analytics and levers to optimize campaigns
Strategic and innovative approach with a focus on setting the bar higher
Open to continuous learning and embracing the unknown
Proven experience (8+ years) in marketing with a strong background in senior marketing and campaign and performance marketing roles specific to B2B, channel marketing, and account-based marketing is a plus.
A minimum of 5 years of people leader experience.
BA/BS degree. A Master's degree is a plus, though not required.
Refined communication, project management, leadership and analytical skills.
Experience working cross-functionally with performance and digital marketing, brand and content marketing, product marketing, revenue operations and sales teams.
Effective management of strategic partners and agencies.
Proficiency and a strong solid foundation in marketing technologies.
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 (617) 289-7917.
If you are a CA State, CO State, NY State, WA State, or Jersey City, NJ resident, please email email@example.com to receive compensation information for this role. Be sure to include this posting's job ID in the subject line of the email to help ensure a timely response.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
We believe in the power and joy of learning
Keywords: Cengage Group, Virginia Beach , Director, Demand Generation and Campaigns (Remote), Executive , Virginia Beach, Virginia
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