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Digital Marketing Manager

Company: STIHL Inc.
Location: Virginia Beach
Posted on: November 24, 2022

Job Description:

About Us:As a family-owned company, it's the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.STIHL is seeking a highly motivated, passionate Digital Marketing Manager to join our E-Commerce team at our corporate headquarters in Virginia Beach, VA! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.Position highlights include:Medical, Dental, Vision, Life Insurance, Short & Long Term DisabilityPension Plan & 401k with employer matchVacation, Sick, & Paid HolidaysCompetitive Pay with multiple bonus opportunitiesAbout You:This individual will be responsible for driving qualified traffic to digital channels and websites - both STIHL and dealer-managed sites - for mid and lower funnel tactics across paid, earned, and owned channels including but not limited to Google, Facebook, email, SMS, SEO, and CRM.Job Duties & ResponsibilitiesIdentify targeted audiences using data sources and leverage relationships with tech companies to target similar audiences.Ability to segment customers and maximize the customer experience across touchpoints.Improves the ways we interact with customers by effectively using 1P data and a customer data platform to engage (i.e., cadence, frequency, content).Works closely with IT and marketing to execute the strategy.Creates and executes plan on how STIHL drives the right visitors to the right sites, incorporating mid and lower funnel tactics and campaigns in an omnichannel world.Optimize spend to meet goals among the various channels, understanding both dealer and STIHL's direct spend with agencies and advertising companies.Launches and builds new channels.Identifies SEO trends to build a cohesive strategy and execution so that STIHL is identified as an expert by search engines where we choose to play.Execution should incorporate both technical and content side of SEO.Working with external buying agencies and the marketing team, develop robust media plans that meet clearly defined KPIs, from awareness through conversion.Partner with platforms such as Google, Meta affiliate platforms, and others to drive new opportunities.Effectively coordinates and builds strong followership with marketing and agencies.Develops dashboards to track key KPIs for use both in day-to-day settings, campaigns, and reporting to senior leadership on results.Understand and implement attribution methodology to manage shifts.Develops and executes a data-driven approach to learn (e.g., A/B testing).Applies learnings in future campaigns.Shares with cross-functional and global teams.Captures global learnings to leverage in the market.SpecificationsBachelor's degree preferred in the areas of marketing or business-related fieldsOwnership - ability to influence and lead starting with "why"Passion for the customerCross-functional collaborationData-driven approachUp-to-date knowledge about digital and ecommerce trendsAbility to simplify the complex and build a strong storyStrong communications up / down / sidewaysStrong business acumen and prioritization skillsMS office3 - 5 years of experience required; preferred with experience related to digital marketing ideals for either a strong brand or agencyMinimal travel required

Keywords: STIHL Inc., Virginia Beach , Digital Marketing Manager, Executive , Virginia Beach, Virginia

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