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Sr. Marketing Manager, Go-to-Market

Company: DroneUp LLC
Location: Virginia Beach
Posted on: September 17, 2022

Job Description:

Description:DroneUp is seeking a Sr. Program Manager, Go-to-Market who is looking to apply their knowledge and act as a leader on the Marketing Operations team. The Sr. Program Manager, Go-to-Market will support the team in building the marketing framework to deliver impact across the organization. The ideal candidate will lead the launch of bringing multiple business programs to market; from localized marketing campaigns to enterprise-wide strategy roll outs.


  • Connect end-to-end from sales, IT, product, and marketing teams to ensure the successful go to market plan and execution for each initiative
  • Collaborate cross-functional within the organization to roll out each marketing plan and create a feedback loop back into the business
  • Work closely with the marketing insights and integrated marketing teams to ensure successful campaigns, initiatives, programs are executed to the highest level
  • Build and maintain project plans, tracks progress at the strategic, operational, and tactical levels and keeps project on task from creation through execution
  • Communicate to senior leadership within working teams all updates to ensure priorities remain on point and dependencies between competing and complementary initiatives are solved
  • Lead a team of program specialists and oversee go-to-market checklist, project plan, and initiative prioritization
  • Collaborate with marketing peers and resources to ensure all go-to-market activities are accounted for and included in the plan
  • Support and contribute into the marketing measurement strategy, working with members of the marketing insights and operations team
  • Influence the demand generation team, providing operational support to the broader marketing function
  • Collaborate closely with key marketing, sales, product, finance, legal, and executive stakeholders across the organization to manage projects with measurable impact
  • Other duties as assignedRequirements:
    • Bachelor's Degree in Marketing, Communications, related field or relevant experience
    • 7+ years of professional experience managing large scale programs or projects
    • 5+ years of experience in B2B marketing
    • Experience owning program strategy, end-to-end delivery, and communicating results to senior leadership
    • Well-versed in marketing softwares ranging from project management, demand generation, and other martech platforms
    • Ability to work cross-functionally to implement new solutions and concepts
    • Self-starter who can effectively multi-task and prioritize
    • Ability to maintain a strong emphasis on repeatable processes and drives continuous improvement
    • Able to thrive in sometimes ambiguous environments common in a start-up atmosphere
    • Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences
    • Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
    • Helps create a work environment that embraces and appreciates diversityThis position also requires the following essential functions:
      • Visual acuity (e.g., needed to prepare and analyze data, to transcribe documents, to view a computer, to read, to inspect objects, to operate machinery
      • Capacity to reason and make sound decisions
      • Ability to regularly perform all job functions at Company's office or work site
      • Hand / finger abilities (e.g., picking, pinching, typing, or other working that uses the fingers)
      • Ability to read complex documents in the [English] language
      • Ability to write complex documents in the [English] language
      • Capacity to express thoughts orally (e.g., accurately, quick and loudly convey spoken instructions to workers)
      • Capacity to think, concentrate and focus over long periods of time
      • Repetitive motions of any part of the body

Keywords: DroneUp LLC, Virginia Beach , Sr. Marketing Manager, Go-to-Market, Executive , Virginia Beach, Virginia

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