Marketing Director

Company: Haulotte US, Inc.
Location: Virginia Beach
Posted on: January 15, 2022

Job Description:

We are looking for a Marketing Manager with the primary responsibility of providing strategic leadership and management of the marketing activities for all Haulotte Americas. Primary functions include planning and execution of marketing promotions, materials, and programs to promote Haulotte Aerial Work Platform products as well as oversee the marketing activities of other Haulotte Marketing team members. Budget development and management are also key elements of this position. A secondary function of this position is developing the Haulotte Americas marketing programs in conjunction with Haulotte Group marketing policies and programs.
Essential Functions:

• Managing, guiding and leading the marketing team in the Americas
• Coordinate marketing plans with sales team to ensure are product line meet the current and projected needs of our current customer and potential base.
• Specifying market requirements for current and future products by overseeing market research supported by on-going visits to customers and non-customers.
• Ensures staff verifies potential consumer interests through market analysis and coordinates with the range manager on QCD data.
• Evaluates strategic scenarios of product range with the marketing team and range manager and uses the data to update the McKinsey Analysis to create a balanced portfolio of standard existing products, providing inputs for new product development by P1 and P0 engineering groups.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships for the product.
• This position requires travel to customer and non-customer sites in North America (50%).
  Ideal CandidateThe ideal candidate will have all of the skills listed above plus the following:
  • Extensive marketing experience (5 + years) in a variety of industries where graphic design, copywriting, project management and decision-making skills were required.
  • Must be a strong team player.
  • Must be able to provide leadership for members of the marketing team.
  • Bi-lingual (Spanish, French) a plus.
    **Relocation assistance Included****Haulotte US Inc is an EEO organization. **

Keywords: Haulotte US, Inc., Virginia Beach , Marketing Director, Executive , Virginia Beach, Virginia