Company: Haulotte US, Inc.
Location: Virginia Beach
Posted on: January 15, 2022
We are looking for a Marketing Manager with the primary
responsibility of providing strategic leadership and management of
the marketing activities for all Haulotte Americas. Primary
functions include planning and execution of marketing promotions,
materials, and programs to promote Haulotte Aerial Work Platform
products as well as oversee the marketing activities of other
Haulotte Marketing team members. Budget development and management
are also key elements of this position. A secondary function of
this position is developing the Haulotte Americas marketing
programs in conjunction with Haulotte Group marketing policies and
- Managing, guiding and leading the marketing team in the
- Coordinate marketing plans with sales team to ensure are
product line meet the current and projected needs of our current
customer and potential base.
- Specifying market requirements for current and future products
by overseeing market research supported by on-going visits to
customers and non-customers.
- Ensures staff verifies potential consumer interests through
market analysis and coordinates with the range manager on QCD
- Evaluates strategic scenarios of product range with the
marketing team and range manager and uses the data to update the
McKinsey Analysis to create a balanced portfolio of standard
existing products, providing inputs for new product development by
P1 and P0 engineering groups.
- Developing and implementing a company-wide go-to-market plan,
working with all departments to execute.
- Analyzing potential partner relationships for the product.
- This position requires travel to customer and non-customer
sites in North America (50%).
Ideal CandidateThe ideal candidate will have all of the skills
listed above plus the following:
- Extensive marketing experience (5 + years) in a variety of
industries where graphic design, copywriting, project management
and decision-making skills were required.
- Must be a strong team player.
- Must be able to provide leadership for members of the marketing
- Bi-lingual (Spanish, French) a plus.
**Relocation assistance Included****Haulotte US Inc is an EEO
Keywords: Haulotte US, Inc., Virginia Beach , Marketing Director, Executive , Virginia Beach, Virginia
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