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Product Manager - Cardiovascular

Company: Cameron Craig Group
Location: Virginia Beach
Posted on: January 10, 2022

Job Description:

Develops and implements key marketing collateral materials, clinical education programs, and other marketing activities using PowerPoint and other Multi-media tools to help support the branding of the product line with our customer and partners. This may involve collaboration with external resources including alliance partners and/or medical professionals.

Implements annual tactical plans and develops strategic marketing plans to include short term, midterm, and long term goals and objectives for the respective product groups. This includes situational analysis of the market and products, revenue forecasts, competitive analysis, and identification of key opportunities and threats. Evaluates the product-marketing plan and makes recommendations to ensure compatibility with mission. Analyzes sales trends and develops product portfolio plans to fill product gaps and align with new product development efforts. Identifies market needs and makes recommendations for these products.

Provides ongoing support and collaborates with representatives, key opinion leaders, and Alliance partners regarding product material development, issues of product performance, and product quality improvement. Additionally, provides support to end users, field representatives, and client services staff by providing presentations focused on increasing product knowledge and clinical application training. Uses these surgeon relationships to gather information on product use, obstacles to use and techniques that would be helpful in advancing product usage.

Works closely with R&D teams to support new product development and launch efforts; this includes validating new product design, functionality and clinical applications with customers as well as implementing marketing and sales plans. Provides support and corrective action plans to maintain corporate objectives. Leads specific teams to improve processes to create efficiencies within the cardiovascular Franchise.

Attends activities associated with the coordination of tradeshow and professional society meetings pertaining to the respective product.

Develops and maintains relationships with "key opinion leaders" in the surgical community relative to the product to aid in new product development and positioning of current product lines.

Implements pricing and product offering strategies based on customer needs and processing feasibility.

What you'll bring (Minimum Requirements):

Bachelor's degree; Bachelor's degree in Business, Marketing or related field from an accredited college/university preferred.
MBA from an accredited college/university preferred.
Valid States Driver's License
3 years' Experience in medical device marketing or other healthcare regulated environment
2 years of experience in cardiovascular.
1 year experience in the development and market introduction of new medical products.

These would be nice too (Knowledge Skills and Abilities):

Ability to influence without authority
High level of professional communication and presentation skills
Proficiency in Microsoft Office

We have a fierce drive for our mission of Saving Lives, Restoring Health, and Giving Hope. You won't find another company with a culture as strong as ours.

403(b) and Pension Plan
Medical, dental, and vision coverage
Corporate sponsored events
Work-life balance with generous paid time off
Tuition reimbursement
Personal career and skill development opportunities
Wellness Program
Employee Assistance Program (EAP)
Dedicated and passionate co-workers

Keywords: Cameron Craig Group, Virginia Beach , Product Manager - Cardiovascular, Executive , Virginia Beach, Virginia

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