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Director, E-Commerce

Company: Navy Exchange Service Command
Location: Virginia Beach
Posted on: January 8, 2022

Job Description:

Job Description - Director, E-Commerce (210004TN) Job Description Director, E-Commerce Job Number: 210004TN Primary Location Organization : NEXCOMHQ Pay Range : $98,980 - $126,250 Job Summary: Primary responsibility for management, development and implementation of E-Commerce business strategies and strategic vision for myNavyExchange.com. Oversee web operations, production and business planning, including user experience, analytics, site merchandising & marketing, content management and promotions for myNavyExchange.com. Reports to the VP Marketing Strategy. Duties and Responsibilities: - Leads the development of the myNavyExchange.com site vision, and translates into a roadmap that is aligned to our financial, customer, and brand goals. Oversees the effective merchandising of product throughout the site to achieve demand / profit plans and improve customer experience. - Develops and executes e-commerce strategies that improve the customer experience while increasing conversion rates, market share, key segments and managing margin across all categories of business. Has a thorough understanding of all sources of customer data and utilize Data & Analytics. - Recruits, hires, trains and develops a high performing in-house team, encouraging excellence and customer service. Responsible for team development, clearly articulating strategies and goals while establishing clear job expectations. - Responsible for monthly ecommerce forecasts including traffic, sales, and conversion and weekly reporting and insight into ecommerce performance. - Develops a testing plan to continually improve online and offline tactics, creative messaging, landing page optimization to increase traffic growth and conversion. -
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- Leads site content and calendar development, inclusive of all promotions, in collaboration with Marketing to drive demand and customer acquisition objectives on the site. - Manages the site merchandising process, site wide navigation, and product page design and enhancements to drive engagement, conversion, enrich our services, highlight site features and improve overall experience. - Monitors and manages performance, drive insights to guide improvements. Manages daily e-commerce operations including, online merchandising, operations, promotion, and content execution. Drives alignment with marketing, merchandising, and promotional calendar. - Maintains expertise of the e-commerce / digital / web landscape and a working knowledge of online competitors, identifying web trends, category growth, and online growth opportunities.
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- Develop / execute strategies/partnerships to increase percentage of catalogue with ratings/reviews as well as to leverage ratings/reviews across media types and retail channels. - Identify performance trends across products and categories through data analysis, and present thoughtful strategies for future improvement/development. Analyze and observe pricing, messaging, functionality and presentation on competing retail/brand sites. Use findings to inform future strategies. - - Strong ability to work cross-functionally with internal stakeholders including Code M (Marketing, Merchandising, Planning and Creative), Code I (Information Technology), Code D (Distribution, Fulfillment), and Code N (Store Operations) teams to develop/execute site initiatives and trouble shoot when, where needed. - Performs other related duties as assigned. KEY SKILLS: - Exceptional communicator, both verbal and written, with all levels within the organization to foster strong working relationships. - Experience with e-commerce platforms critical, ATG/Oracle Commerce a plus. - - Ability to define strategic vision, operationalize the delivery, and monitor and pivot. - Experience with web analytics tools and using data to make decisions. - Proven track record of converting data into actionable improvement. - Strong leadership and proven ability to build and manage a high performing team. - Experience working in a nimble, fast paced environment. - Ability to make/execute sound decisions with limited information and resources. - Able to work with direction, exercise independent judgment, has strong leadership and analytical skills. - The incumbent of this position must file a Financial Disclosure Report (OGE) Form 450, as required. A total of 8 years of experience, consisting of the following: GENERAL EXPERIENCE: Three years of experience in corporate marketing and/or e-commerce work that enabled the candidate to gain knowledge of marketing/e-commerce techniques and methods. OR - SUBSTITUTION OF EDUCATION FOR EXPERIENCE: 1 year of academic study above the high school level may be substituted for 9 months of experience, up to a maximum of a four year bachelor's degree for 3 years of general experience. AND - SPECIALIZED EXPERIENCE: Five years of progressive experience in Merchandising and/or Marketing and/or Financial Planning in a corporate retail environment.

Keywords: Navy Exchange Service Command, Virginia Beach , Director, E-Commerce, Executive , Virginia Beach, Virginia

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