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Marketing Brand Manager

Company: Emergent, LLC
Location: Virginia Beach
Posted on: November 19, 2021

Job Description:

The Marketing Manager, Emergent Brand, oversees all marketing programs within Emergent, supporting all OEMs. This includes the development and management of different marketing activities, support of business objectives, lead generation and lead nurturing efforts, foster customer retention, provide sales support, and advance brand building. The Marketing Manager works very closely with Sales Leadership to understand priorities, goals, and initiatives as they relate to each OEM's and Emergent sales quotas. This role operates under general supervision, with the opportunity to exercise independent judgement to complete work assignments. Emergent is a value-added reseller and solutions provider for multiple Original Equipment Manufacturer (OEM), such as Red Hat and Adobe software. Responsibilities and Essential Duties--- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan--- Market through various channels and segment databases working with sales reps to determine target lead audiences--- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics, to be included for MDF requests from the OEM--- Create, submit, and manage MDF proposals and execute on approved marketing related activities.--- Work with Sales Solution Providers (SSPs) to plan and prepare technical events and supporting content.--- Evaluate the impact and success of marketing programs in achieving their stated objectives, including impact on relevant KPS, such as lead flow, cost metrics and retention--- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications--- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes--- Collaborate with marketing and creative team members, other internal stakeholders, and external agencies and vendors on the execution of programs
Minimum Education and Experience--- Bachelor's degree in Marketing, Business or Communications, Master's degree or equivalent experience.--- 7 - 10 years' professional work experience with at least 5 years in a marketing role--- Experience creating marketing campaigns and reporting on results--- Experience working in digital and direct response marketing--- Experience working in B2B Marketing role--- Government-related work experience a plus Knowledge/Skills/Abilities--- Proactive go-getter, confident and self-motivated--- Understanding of partner marketing strategy, vernacular and developing marketing plans around specific personas--- Advanced project management skills--- Strong verbal and written skills--- Attention to detail, well-organized with multi-tasking and time management skills--- Strong problem-solving ability, including metrics-driven thinking--- Ability to be flexible and adaptable as situations change--- High comfort level/experience with job-related software applications including: Adobe Creative Suite, HubSpot (or similar), Canva, WordPress CMS, Social Media Platforms, Google Drive, MS Office, and other applicable marketing- related tools--- Ability to work well with others, take constructive feedback and apply it
Company Overview
COVID-19 update: Please be aware that Emergent currently requires all employees to be fully vaccinated against the COVID-19 virus as a condition of employment. Emergent will consider requests for medical or religious accommodation to this vaccination requirement during the recruiting process, if such accommodation would permit the individual to perform the essential functions of the job.
Join the Emergent Team!Emergent offers technology solutions to education, government, healthcare and commercial customers worldwide. Our employees are the foundation of our success, enabling us to work with leading companies in every major industry and at all levels of government. At Emergent we are looking for motivated people with the expertise and insight to tackle the toughest client issues. We're looking for hard-working, intelligent people who like to achieve results. In return, we'll provide you with a comprehensive benefits program and opportunities to build your skills. If this sounds like a match for your skills and interests and you're up to the challenge of the innovative, service-oriented field of enterprise software solutions, we encourage you to explore our Open Opportunities and join the Emergent team today. Emergent, LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity, age, marital status, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes. Emergent, LLC will treat all employees equally with respect to compensation; opportunities for advancement, including upgrading, promotion and transfer, and all other terms and conditions of employment. This company is a VEVRAA Federal Contractor, and has designed and agreed to implement an Affirmative Action Program in accordance with Executive Order 11246 and VEVRAA Final Rule. Emergent, LLC is able to provide alternative methods of application for those who are unable to complete an online form. Please contact to arrange reasonable accommodations. To read more about your rights, please visit the Department of Labor Disability Rights Fact Sheet here. For more information about Federal laws prohibiting job discrimination, please view the "EEO is the Law" Poster here.

Keywords: Emergent, LLC, Virginia Beach , Marketing Brand Manager, Executive , Virginia Beach, Virginia

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