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Digital Marketing Specialist

Company: Buzz Franchise Brands
Location: Virginia Beach
Posted on: November 25, 2022

Job Description:

Buzz Franchise Brands is a fast-growing multi-brand franchising company providing key services to people, homes, and businesses. Our portfolio includes the Pool Scouts, Home Clean Heroes and British Swim School brands. We're expanding our digital marketing department and looking for a skilled digital marketing professional to join our team. If you're an energetic self-starter with an eye for detail and affection for all things digital, this could be the ideal job for you. -
The position is based at our Company Headquarters in Virginia Beach, VA. The Digital Marketing Specialist will work within the digital marketing team to strengthen our franchise brands' online presence and develop online marketing campaigns at the national and local level. The position reports to the Director of Digital Marketing. The successful candidate will be well-rounded, driven and have the ability to grow as the company and department grows. Must be a great fit with our passionate, fun and energetic culture. -Key Responsibilities

  • Work alongside the digital marketing team to develop and implement online marketing strategies at the national/brand and individual franchise location level, such as paid social campaigns (may include Facebook, Instagram, and LinkedIn), search engine optimization, pay per click advertising, etc.
  • Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns.
  • Website management for corporate and franchisee locations, including content creation and updates, franchisee training and support, and website analytics tracking and analysis against key performance indicators.
  • Manage relationships with digital marketing vendors as needed.
  • Educate team and franchisees on areas of digital marketing through webinars, tutorials, and other documentation.
  • Assist with content creation such as ad copy, web copy, social media content, and blogging.
  • Promote continued innovation in the online space; stay current with new advances in social media marketing, search engine marketing, video marketing, and the mobile space.
  • Various additional duties as assigned.
    Required Qualifications
    • Bachelor's degree; Marketing, Business, Computer Science or related field preferred.
    • 1-3 years of experience in digital marketing.
    • Direct experience in paid social, search engine optimization and/or pay-per-click advertising. -
    • Proficiency in MS Office - especially Excel and PowerPoint.
    • Strong technical knowledge; experience with web analytical tools and CMS programs, including, but not limited to, Google Ads, Google Analytics, WordPress and social media tools.
    • Excellent communication skills (written and verbal) and attention to detail.
    • High degree of professional maturity; Ability to handle sensitive and confidential matters in a professional manner.
    • Highly organized with strong project management skills.
    • Ability to work independently in a fast-paced environment.
      To ApplyQualified applicants should send a resume and cover letter including salary history and/or requirements. No phone calls please.
      CompensationFull-time salary plus annual bonus potential. Competitive benefits package.

Keywords: Buzz Franchise Brands, Virginia Beach , Digital Marketing Specialist, Advertising , Virginia Beach, Virginia

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