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Sr. Manager, Marketing Insights and Operations

Company: DroneUp
Location: Virginia Beach
Posted on: September 19, 2022

Job Description:

DroneUp is seeking a Sr. Manager, Marketing Insights and Operations that will support the team in building the marketing framework to deliver impact across the organization. This role will be responsible for generating all marketing insights, i.e., measuring campaigns, conducting market research, data and reporting. Responsibilities also include budget management, project scoping, and optimization to ensure the market spend correlates to the appropriate targets of KPIs and metrics. The Sr. Manager will be an integral part of the marketing operations team to help communicate and collaborate on the marketing strategy, marketing technology, and channel marketing teams. This role will build and lead a team of analysts and potentially martech project managers. This role will be reporting into the Sr. Director, Marketing Operations.

Develop and own the measurement strategy, detailing how our internal processes can support and grow with our marketing team
Support the marketing operations vision and help build a business case to execute on, and be able to quantify the impact of the continued maturity of our marketing operations function
Communicate results of related sales and marketing efforts to leadership
Lead the team that monitors and reports on the performance of campaigns and events
Collaborate with marketing peers and resources to produce relevant reporting on curated web content, digital media, PR expressions, industry trends, events, and more
Be an integral part of the demand generation team, providing operational support to the broader marketing function
Collaborate closely with key marketing, sales, product, finance, legal, and executive stakeholders across the organization to manage projects with measurable impact
Support the go-to-market programs, events, and sales enablement
Other duties as assigned

Bachelor's Degree in Marketing, Communications, related field or relevant experience
8+ years of professional experience managing marketing insights, managing a complex budget and managing a team, preferably for a start-up or high growth company
Proficient in reporting, developing and maintaining dashboards, with the ability to quickly learn third-party tools
Experienced in marketing softwares ranging from project management, demand generation, and martech platforms
Strong financial acumen to work cross functionally with accounting / finance
Able to present to and work with, executives and key strategic leaders across the company
Well-versed in standard marketing practices, measures, and vernacular
Self-starter who can effectively multi-task and prioritize
Maintains a strong emphasis on repeatable processes and drives continuous improvement
Able to thrive in sometimes ambiguous environments common in a start-up atmosphere
Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences
Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
Ability to create a work environment that embraces and appreciates diversity

This position also requires the following essential functions:

Visual acuity (e.g., needed to prepare and analyze data, to transcribe documents, to view a computer, to read, to inspect objects, to operate machinery
Capacity to reason and make sound decisions
Ability to regularly perform all job functions at Company's office or work site
Hand / finger abilities (e.g., picking, pinching, typing, or other working that uses the fingers)
Ability to read complex documents in the [English] language
Ability to write complex documents in the [English] language
Capacity to express thoughts orally (e.g., accurately, quick and loudly convey spoken instructions to workers)
Capacity to think, concentrate and focus over long periods of time
Repetitive motions of any part of the body

Keywords: DroneUp, Virginia Beach , Sr. Manager, Marketing Insights and Operations, Advertising , Virginia Beach, Virginia

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