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Sr. Marketing Manager, Go-to-Market

Company: DroneUp LLC
Location: Virginia Beach
Posted on: September 17, 2022

Job Description:

DroneUp is seeking a Sr. Program Manager, Go-to-Market who is looking to apply their knowledge and act as a leader on the Marketing Operations team. The Sr. Program Manager, Go-to-Market will support the team in building the marketing framework to deliver impact across the organization. The ideal candidate will lead the launch of bringing multiple business programs to market; from localized marketing campaigns to enterprise-wide strategy roll outs. ResponsibilitiesConnect end-to-end from sales, IT, product, and marketing teams to ensure the successful go to market plan and execution for each initiativeCollaborate cross-functional within the organization to roll out each marketing plan and create a feedback loop back into the businessWork closely with the marketing insights and integrated marketing teams to ensure successful campaigns, initiatives, programs are executed to the highest levelBuild and maintain project plans, tracks progress at the strategic, operational, and tactical levels and keeps project on task from creation through executionCommunicate to senior leadership within working teams all updates to ensure priorities remain on point and dependencies between competing and complementary initiatives are solvedLead a team of program specialists and oversee go-to-market checklist, project plan, and initiative prioritizationCollaborate with marketing peers and resources to ensure all go-to-market activities are accounted for and included in the planSupport and contribute into the marketing measurement strategy, working with members of the marketing insights and operations teamInfluence the demand generation team, providing operational support to the broader marketing functionCollaborate closely with key marketing, sales, product, finance, legal, and executive stakeholders across the organization to manage projects with measurable impactOther duties as assigned

Bachelor's Degree in Marketing, Communications, related field or relevant experience7+ years of professional experience managing large scale programs or projects 5+ years of experience in B2B marketingExperience owning program strategy, end-to-end delivery, and communicating results to senior leadershipWell-versed in marketing softwares ranging from project management, demand generation, and other martech platformsAbility to work cross-functionally to implement new solutions and conceptsSelf-starter who can effectively multi-task and prioritizeAbility to maintain a strong emphasis on repeatable processes and drives continuous improvementAble to thrive in sometimes ambiguous environments common in a start-up atmosphereEffective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiencesExcellent judgment and creative problem-solving skills, including negotiation and conflict resolutionHelps create a work environment that embraces and appreciates diversityThis position also requires the following essential functions:Visual acuity (e.g., needed to prepare and analyze data, to transcribe documents, to view a computer, to read, to inspect objects, to operate machineryCapacity to reason and make sound decisionsAbility to regularly perform all job functions at Company's office or work siteHand / finger abilities (e.g., picking, pinching, typing, or other working that uses the fingers)Ability to read complex documents in the [English] languageAbility to write complex documents in the [English] languageCapacity to express thoughts orally (e.g., accurately, quick and loudly convey spoken instructions to workers)Capacity to think, concentrate and focus over long periods of timeRepetitive motions of any part of the bodyPI189000695

Keywords: DroneUp LLC, Virginia Beach , Sr. Marketing Manager, Go-to-Market, Advertising , Virginia Beach, Virginia

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