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Content Marketing Manager

Company: DroneUp LLC
Location: Virginia Beach
Posted on: September 17, 2022

Job Description:

Description:DroneUp is seeking a Content Marketing Manager who can bring a fresh perspective to our brand marketing and strategy. This position is ideal for someone who is passionate about branding, voice, storytelling, and coming up with creative ways to amplify our message. This role will focus primarily on email and social media, while also partnering with external agencies to coordinate video, photoshoots, blogs, and other forms of digital content that will fuel these channels. A passion for innovation and technology combined with an excellent sense of humor will position the right candidate for success.


  • Manage the strategy, planning, and execution of our email marketing and drip campaigns
  • Manage the strategy, planning, and execution of organic social media campaigns (i.e., Facebook, Instagram, LinkedIn, Youtube, etc.)
  • Write copy for social media, email campaigns, blogs, and web that support DroneUp's strategic goals and objectives
  • Help coordinate campaign video/photo shoots and other forms of content creation
  • Monitor KPIs and create analytics reports that help measure brand growth and lead acquisition
  • Ensure brand consistency in posts through tone, voice, and terminology
  • Other duties as assignedRequirements:
    • Bachelor's Degree in Marketing, Communications, or related field
    • 3+ years of overall progressive experience in online marketing in B2B roles
    • 2 years of hands-on experience managing email marketing channels
    • 2 years of hands-on experience managing social media marketing channels
    • Ability to write and edit with speed and accuracy, displaying a strong knowledge of English grammar and the ability to create clear, engaging, and informative written content
    • Demonstrated success in developing marketing strategies to drive business growth
    • Deep understanding of performance marketing and acquisition channels with the ability to define high-level strategy as well as drive channel-specific tactics and optimizations across platforms
    • Strong proficiency in web analytics to analyze campaigns with experience running A/B or multivariate campaign testing
    • Experience creating, scheduling, and managing digital/social media content
    • Ability to manage multiple competing priorities under tight deadlines in a fast-paced environment
    • Strong leadership, teamwork, analytical, strategic thinking, and problem-solving skills
    • Excellent verbal and written communications skills - both with internal teams, external agencies, and business partners
    • Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
    • Able to create a work environment that embraces and appreciates diversity

Keywords: DroneUp LLC, Virginia Beach , Content Marketing Manager, Advertising , Virginia Beach, Virginia

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