Senior Mobility Marketing Associate
Company: Wells + Associates
Location: Virginia Beach
Posted on: June 25, 2022
Job Description:
Position DescriptionThis position is located in Tysons,
Virginia. -The primary function of the Senior Associate - Marketing
+ Communication is to lead program development and implementation
of various types of real estate-based transportation demand
management/mobility marketing and operations projects. -In
addition, the Senior Associate will serve as an advocate for
alternative transportation options (i.e. transit, bike, walk,
carpool, carshare, etc.). The Senior Associate supports TDM
projects to drive strong commuter engagement, optimal campaign
performance and increased adoption of alternative modes of
transportation. -The individual may also oversee the research,
interpretation and communication of data for TDM Monitoring and
Evaluation projects. - - -The Senior Associate generally assists
with the following duties and supports the TDM Marketing +
Operations Principal. -Duties and ResponsibilitiesGeneral
- Lead client relations/customer service tasks. - - - - - - -Lead
preparation for and completion of regular meetings with clients and
partners.
- Ensure Senior Associates staff is billable
- Ensure proper distribution of workload for Senior Associates
staff
- Provide mentoring and guidance for Senior Associates staff
- Train staff, as applicable
- Function as an active participant in TDM Team level decision
making
Business Development
- Assist with business development functions including networking
events, proposal development and client relations.
- Assists with tracking of area business development
opportunities, RFPs, RFQs and other relevant activities.
- Maintains and strengthens relationships with key clients and
employer partners.
- Monitors industry statistics/applications and follow trends in
trade literature.
- Brings in between $75,000 - $100,000 of new business annually
either through proposal process, direct client relationship or key
assistance to another staff member. -Project Management
- Responsible for project start up documentation, kick off
meetings, contract management and project close out
documentation.
- Responsible for tracking and maintaining project budget and
profit (as noted in project start up documentation).
- Maintains project schedule.
- Manages project team.
- Responsible for on time invoicing and accounts receivable.
- Provides transparent documentation to administration and
management on project status and notification of any project
issues. -Skill Specific
- Proficient command of English
- Experience in copywriting and editing
- Working knowledge of MS Office; photo and video-editing
software is an asset
- Strong creative, strategic, analytical, organizational and
personal sales skills.---
- Experience in the design and execution of social media
campaigns.---
- Experience in the design and production of print materials and
publications.---
- Skill in communicating marketing and communication processes
and issues.
- Experience in delivering thoroughly researched and prepared
project plans, as well as technically and grammatically
correct.
- Experience in identifying and implementing innovative marketing
and communication tools and processes.
- Strong interpersonal skills, an upbeat, can-do attitude
- Willingness to take initiative
- Impeccable organization and attention to detail
- Supervisory skills - manage and develop staff
- Ability to manage multiple projects at one time
- Ability to thrive in fast-paced development environment and
collaborate with multidisciplinary teams and external vendors
- Strong Knowledge of both national and regional transportation
options and policies -Advanced Marketing + Communication Skills -
Top Performers
- Demonstrate success at strategic marketing communications
management activities.
- Experience in digital marketing, product marketing, and/or
product management.
- Proven and visible marketing veteran, with experience
determining product/service-market fit and delivering
products/services to market. -TDM Division Support
- Assist TDM Team leads in developing labor forecasts for
division and reviewing billability.
- Assists TDM Team leads and ensures the office is in good
working order, including:
- Ensures office equipment and machinery is in good working
order.
- Selects vendors, in consultation with administration team.
- Organizes company mailings (open house, holiday cards,
etc.)
- Organizes card and gift opportunities (holiday, expressions of
sympathy, birthday, etc.) for clients and co-workers
- Organizes office social events (holiday parties, going away
parties, etc.)
Advanced Professional Skills
- Customer/Client Focus - Including a highly developed sense of
integrity and commitment to customer satisfaction
- Results Driven - including desire to change travel behavior and
understanding opportunities to do so
- Communication Proficiency - including listening & phone
skills
- Presentation Skills - including an ability to communicate
clearly and professionally, both verbally and in writing
- Problem Solving - including providing customers with best
commute solution to meet their needs and resolving any conflicts
that they may perceive
- Quality Focus - including a strong detail orientation and
communication/listening skills as well as a demonstrated passion
for excellence with respect to treating and caring for
customers
- Product and Market Knowledge - including awareness of all
commute choices to provide best recommendations
- Documentation Skills - including documenting all interactions
with commuters to track long term changes in travel behavior
- Information Analysis - including strong decision making and
analytical abilities
- Multi-tasking - including time management and organizational
skills -QUALIFICATIONS
- Bachelor's degree in business administration, marketing,
communications, or a related feel
- 7-10 years of experience in transportation demand
management/mobility marketing
- Must have strong organizational and project management skills,
as well as attention to details
- Excellent written and verbal communication skills, as well as
outstanding copywriting and proofreading skills
- Firm grasp on various marketing platforms, channels, and best
practices, including social, digital, email marketing and graphic
design
- Must be a self-starter and able to independently move projects
forward, prioritize tasks and meet deadlines
- Must have a strong analytical skill to analyze metrics and
create reports
- Must have a high level of creativity
- Occasion travel may be required
- Must have a strong customer service background
- Must have valid US driver's license and reliable access to a
personal vehicle -KNOWLEDGE OF TOOLS
- Proficient in Microsoft Outlook, Word, Excel, and
PowerPoint
- Background working with CRMs and email marketing tools (e.g.,
Salesforce and Pardot)
- Knowledge of Survey Tools a plus (e.g., Alchemer/Survey
Gizmo)
- Background working with Project Management tools (e.g., Asana)
-ABOUT WELLS + ASSOCIATESFor 30 years, Wells + Associates has
empowered people by improving access and mobility. We keep people
moving and improve networks with sustainable Traffic Engineering
and Transportation Planning, and leading-edge Transportation Demand
Management (TDM) solutions. Based in the Washington, DC area in the
Eastern US and in Denver in the West, we assist developers,
businesses, and property owners in securing entitlements, gaining
regulatory and community approvals, and designing and implementing
multimodal transportation plans to create better, more
forward-thinking places and networks. Developers want profitable
investments, commuters demand improved transportation, and property
managers need to optimize their operations. We provide the
solutions. -Wells + Associates staff have extensive experience in
the fields of transportation demand management, parking management,
transportation planning & traffic engineering. Our qualifications
include:
- Well-established relationships with local agency staff, state
highway officials, planning boards, locally elected officials, and
the development community.
- Proven methodology in developing marketing activity and
transportation behavior change programs.
- Thoroughly familiar with local agency review processes and
transportation study guidelines.
- Thoroughly familiar with the latest and best techniques for
solving traffic, parking, transit, pedestrian, and bicycle problems
in fulfillment of our clients requirements.
- Continually up to date on what is going on in our community and
elsewhere around the country. We know what has worked (and not
worked) in other communities.
- Full staff of project managers, TDM specialists, engineers, and
field personnel equipped with the latest computer hardware,
software, local standards, and other reference materials.
Keywords: Wells + Associates, Virginia Beach , Senior Mobility Marketing Associate, Advertising , Virginia Beach, Virginia
Didn't find what you're looking for? Search again!
Loading more jobs...