SR Brand Analyst
Company: Vitamin T
Location: Virginia Beach
Posted on: May 9, 2022
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Job Description:
*Remote*
We are looking for a marketing analyst to join our team. If you
enjoy strategic and analytical thinking, driving results through
creativity and innovation, conducting market research, and managing
performance and budgets, then we have the position for you!
The successful candidate will be comfortable working with team
members of all levels and departments within the organization. You
will be willing to share your opinions and insights with business
leaders to affect decision making and technical solutions. You will
be empowered to grow our local marketing channels by the
development of best practices in local marketing. You will be
challenged daily to solve problems in a new and creative way as we
continually scale our existing properties and explore new
services.
Job Summary:
As Brand Analyst, you will engage with multi-disciplinary teams
from Marketing, Operations, Finance, to outside Advertising
Partners, and Media Agencies to develop, implement, measure,
optimize, and report on top strategies for brands' success. You
will lead a mix of Marketing and Brand Management projects enabling
you to show the breadth and depth of your leadership.
You will be tasked with the strategy and implementation of our
brand voice across 45 markets and branches. Your primary channels
will be Traditional Mediums such as Linear TV, Out of Home
Billboards, Radio, and Print, as well as digital channels such as
YouTube, OTT, Email, and other innovative opportunities.
Role Responsibilities:
Develop research, guidelines, and strategies to effectively build
rapport with customers, increase brand awareness, and grow market
share for our brands in their respective markets
Identify and scale successful brand strategies across existing and
future markets and channels including creative, print, OOH, linear
streaming television, terrestrial and digital radio, and paid
digital video, working closely with internal and external teams and
stakeholders
Provide departments and teams across the organization with the
blueprint and tools for building strong brand equity in the brands'
respective markets and supporting future expansions
Ensure consistent brand identity, presence and communication of
each and all of the current and future our brands across multiple
channels and markets
Implement brand management infrastructure across current and future
brands and markets for streamlined and effective budgeting,
planning, execution, and analysis
Consolidate and streamline brand planning, messaging, communication
of service offerings and promotions, coordination, production, and
implementation of advertising campaigns across portfolio of
brands
Identify and engage with media vendors and agencies to establish
national accounts and oversee advantageous brand media placements
for brands
Monitor, analyze, and report on sales forecasts and financials
relevant to brand performance to help inform traditional and
broadcast media strategies and placements, working with internal
and external partners to achieve brand and corporate goals
Report on traditional and broadcast media performance to develop
market strategies for growth, expansion, and acquisitions
Evaluate brand image, conduct competitive research, and contribute
to ideation and execution of print, broadcast, and organic brand
and advertising programs
Liaise with branches across the country to gain local insights that
are shared with Director of Brand Marketing
Administer brand marketing budget and report variances to Director
of Brand Marketing
Work with creative production teams and vendors to develop and
maintain style guides, brand voice, messaging, and creative
execution
Work across brand team and markets to develop and execute
multi-channel advertising campaigns specifically with TV, radio,
streaming, online video and print
Coordinate several marketing agencies to ensure brand purpose,
messaging, and guidelines are maintained
Coordinate execution of media plans with several agencies
seamlessly and while maintaining best practices through standard
operating procedures
Provide feedback and analysis on key brand activity and input into
future brand marketing activity, supporting corporate strategy and
direction
Manage media budget and resource requirements, including vendor
negotiations and agreements
Present results and build business cases of brand media impact for
senior stakeholders
Desired Qualifications:
Bachelor's degree in journalism, communications, marketing, public
relations, business analytics or equivalent experience in a related
field
Minimum 5 years of relevant marketing experience
Deep media landscape understanding across online and offline
channels with knowledge of both Brand and Performance media
strategies down the customer funnel
Experience measuring, tracking, and reporting brand media
performance
Agency and/or client-side experience managing agency partners
Strong communication and presentation skills
Experience building new programs and processes where none have
existed before
Excellent project management experience and organizational
skills
Strong team player and leadership skills
Ability to work independently and collaboratively
Keywords: Vitamin T, Virginia Beach , SR Brand Analyst, Accounting, Auditing , Virginia Beach, Virginia
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here to apply!
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